Trashed fields and cluttered arenas are the least of their worries as hotels, retail stores, and entertainment venues in Clark County, Las Vegas count the cash in their pocket after hosting the three-day Electric Daisy Carnival (EDC) at the Las Vegas Motor Speedway.
In June 2012, EDC attracted over 320,000 fans, bringing in a total estimated impact of $34.4 million since its first hosted carnival event in Las Vegas according to the Insomniac News Report. This year, “$28.3 million [was] spent in accommodations, $19.8 million in transportation, $19.6 million in dining, $17.2 million in gaming, $10.5 million in entertainment and $7.9 million in retail.”
With a growing number of fans and anticipated comeback each year, many more cities seem as if they are preparing themselves to host America’s next music festival scene.
Las Vegas is not the only city benefiting from this influx of music shows, but Austin, TX has received a dramatic change in its economy as well.
In March 2012, Austin introduced its annual music industry conference, trade show, and festival known as the South by SouthWest Festival (SXSW). According to the Bizmology Report the 2011 festival to kick off the NCAA conference raked in “$167 million to the local economy during the two weeks of the music, film, and interactive festivals.”
Regardless of location, many of these music festivals seem to do tremendously well in urban areas like downtown Austin and desserts similar to that of Las Vegas. Being within proximity of a major city helps hotels, restaurants and tourist attractions increase their revenue.
Many individuals are discovering new ways to draw a crowd through the source of music festivals similar to SXSW. Students from the University of Texas conducted a study and did research to draw recommendations on how to successfully increase the attendance of large shows which included “a Battle of the Bands, school choir competitions and roving musicians in addition to the Fair’s full line-up of concerts.”
Although government officials make plans to eliminate future raves, cities are profiting and tremendously benefiting from much of the crowds’ spending activity. The economic impact creates new jobs and increased state and federal tax revenue in various locations. The continuous struggle to rescue the unemployed and pay off the nation’s debts could possibly lie in the success of a new music scene.
"Raving" about America's Music Festival Scene 
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